The night’s top performer cannot help CBS’ new drama, which holds a mere 37 percent of its lead-in.
With Wednesday night’s Nielsen ratings and 2017 Emmy nominations coming in at the same time on Thursday morning, the overnights almost slipped by unnoticed — which probably would have been the preferable scenario for Salvation.
CBS rolled out its latest summer drama on Wednesday night to unassuming returns. Despite a particularly strong assist from Big Brother, which dominated the night with a 1.9 rating among adults 18-49, Salvation joined the schedule with a limp 0.7 rating in the key demo and a not-too-shabby 4.8 million viewers. (In the key demo, that’s a scant 37 percent retention.) The network isn’t likely crying over the modest same-day haul. Salvation, like Zoo and previous summer scripted efforts, has a lucrative streaming deal (at Amazon, in this case) which cools the pressure.
No. 2 status belonged to ABC’s annual coverage of the ESPYS. The sports kudos, where the winners win for winning, brought a 1.4 rating among adults 18-49 and 5.3 million viewers — off by a modest percentage by both measurements.
Fox aired new episodes of MasterChef (1.0 adults) and The F Word (0.6 adults), while NBC posted a new Little Big Shots: Forever Young (0.9 adults) and a new episode of The Carmichael Show (0.7 adults).